How can I stay informed about Brown Thomas in-store events?

Brown Thomas hosts exclusive in-store events throughout the year — from fashion previews and product launches to beauty masterclasses and VIP experiences. To make sure you never miss out, there are a few simple ways to stay in the know.

Join the Encore Loyalty Programme

Encore members receive:

• Priority invites to exclusive events and masterclasses
• Member-only previews and experiences
• Tailored updates based on your shopping preferences

You can join Encore for free at any time.

https://www.brownthomas.com/customer-service/brown-thomas-loyalty-card/

Stay subscribed to emails

Make sure you’re opted in to receive marketing emails when you join Encore or shop online.
This is the best way to hear about:

• Upcoming events in your local store
• Limited-edition launches and new arrivals
• Seasonal in-store experiences

Watch for in-store signage

Details of upcoming events may also be displayed in-store near the entrance or relevant departments — especially during key retail moments like Christmas, new season launches, or beauty events.