How do I earn Encore Loyalty points?
If you’re asking “How do I earn Encore Loyalty points?”, the answer depends on where and what you buy. Points are awarded on most purchases made in-store and online at Brown Thomas, Arnotts, and BT2, with additional rewards available during promotions and special events.
Standard earning
Collect 1 point for every €1 (£1) spent on qualifying purchases.
Bonus earning opportunities
Sustainable Edit bonus: Earn double points on purchases from our Sustainable Edit collection.
Birthday bonus: Enjoy triple points on all qualifying purchases during your 15-day birthday window (7 days before, on your birthday, and 7 days after).
Platinum tier: Spend €5,000 (£5,000) in a calendar year to unlock Platinum membership, earning 2 points for every €1 (£1) spent plus added benefits.
How to make sure you earn points
In-store: Present your Encore Loyalty card (digital via the Brown Thomas App or physical card) at the till.
Online: Log in to your account before checkout. Your purchases will automatically link to your loyalty account.
Processing times
Standard points: Appear within a few days of purchase.
Sustainable Edit bonus points: May take up to 7 days to show.
Birthday bonus points: May take up to 21 days to appear.
Items excluded from earning points
Gift cards
Alcohol
Any other exclusions listed under our Loyalty Terms and Conditions
Important to know
Always check your receipt to confirm your loyalty card was scanned or linked.
Points earned in a calendar year will expire on 30 September of the following year.
Example: Points earned between 1 January 2024 and 31 December 2024 will expire on 30 September 2025.