How do I redeem my Encore Loyalty points online or in-store?

If you are asking “How do I redeem my Encore Loyalty points online or in-store?”, you can use them easily at checkout in-store, online, or through the Brown Thomas App.


How to redeem your points

  • In-store: Present your Encore Loyalty card (physical or digital in the Brown Thomas App) at the till and let the team know you would like to redeem your points.

  • Online: At checkout, select your available Loyalty Points under Secure Payment to apply them to your order.

  • In the App: When shopping via the Brown Thomas App, apply your Loyalty Points during the payment stage at checkout.


Redemption value

  • Every 100 points equals €1 (£1) off qualifying purchases.

  • If your points do not cover the full purchase, you can pay the remainder using another accepted payment method.


Important information

  • Exclusions apply: Points cannot be redeemed on gift cards, alcohol, or restricted items.

  • Birthday triple points may take up to 30 days after your purchase to appear before they can be redeemed.

  • Encore Loyalty points earned in a calendar year expire on 30 September of the following year and cannot be reinstated after expiry.

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